EMCC Global Provider Summit

26th November 2019 - London Heathrow, United Kingdom


EMCC Global Provider Summit

26th November 2019 - London Heathrow, United Kingdom


Auriel Majumdar

What can working with artists teach us as coaches?

Session on 26 November 2019 11:00 UTC - View on timetable


‘Coaching is ephemeral and fleeting, here now and gone then,

A delicate, creative tracing of call and response,

Of blind alleys,

Of paths taken and paths not taken.

What if artists not only knew every answer but every question?

How would you hold space for them, knowing they’d got there before you?

How would you tell the stories of your adventures?

What would those stories tell you? What would they mean?

What if the answer to every question was Art?’

Using stories from her own practice-based research with artists, Auriel will facilitate an exploration of the advantages and challenges of an arts based approach to coaching.

Questions to consider might include:

  • What can artistic methods add to our coaching work and what might we be missing if we don’t embrace this way of working?
  • Do you need to be a ‘creative person’ to work well with creative coaching methods?
  • How do these methods work in practice? How can we learn from each other?


Auriel Majumdar is the Course Leader for the MSc. Coaching and Mentoring Programme at Sheffield Hallam University (UK), and is a Creative Coach and Consultant with more than 20 years’ experience working in organisations as manager, strategist, and change maker. In her coaching practice, Auriel specialises in business, leadership, and personal development in the creative sector. Her coaching and facilitation practice has a particular emphasis on the use of creative techniques to challenge individuals and groups to achieve the changes they want. Her qualifications include a BSc in Psychology from Durham University (UK) and an MSc in Coaching and Mentoring from Sheffield Hallam University (UK), and she is proud to be a qualified Time to Think coach. She is an EMCC Global Senior Practitioner Coach and Mentor, and is currently undertaking Doctoral research for a PhD in Professional Development: Psychological Perspectives with University of Canterbury Christchurch and the Professional Development Foundation researching the connections between Coaching and Art.